Investigation Discovery continually ranks among the top five cable networks for female viewers, and is particularly popular among the coveted 24- to 54-year-old audience. “In place of current affairs, suddenly, was Deadly Affairs.” 5. “When Court TV became truTV in 2008, Discovery filled cable’s crime-story void with the renamed Investigation Discovery,” wrote The Washington Post in 2013. While ID’s first two aforementioned iterations didn’t quite grab viewer interest, Investigation Discovery was a hit from the very beginning. IT WAS WILDLY SUCCESSFUL FROM THE GET-GO. According to The New York Times, by filling a network with “ripped from the headlines” stories featuring reenactment actors (read: no stars), the cost to produce one hour of content for Investigation Discovery would be about $300,000-“roughly a tenth of the cost of an average scripted network drama.” 4. While there was data that told Schleiff and his fellow executives that there was a thirst for an all-crime network, the fact that it would be cost-effective didn’t hurt in swaying the powers that be. THERE WAS AN ECONOMIC BENEFIT TO CREATING A CRIME CHANNEL, TOO. Schleiff believed the network would be successful if they could brand it as “a place where viewers can consistently know that regardless of the hours, regardless of the day, that they will always be able to flip to this network and know that they are going to get a story of the mystery, crime, suspense genre.” 3. Schleiff said that part of the inspiration for creating a crime-all-the-time network was the long-running popularity of crime television franchises like Law & Order, CSI, and NCIS. In a 2015 interview with The New York Times, ID group president Henry S. IT WAS INSPIRED BY THE SUCCESS OF LAW & ORDER AND CSI. (ID, get it?) Premiere night features Deadly Women (tomorrow at 8 p.m.), about female killers, and a related episode of 48 Hours: Hard Evidence (tomorrow at 9 p.m., all on ID).” (Both programs are still staples of the channel’s lineup.) 2. On January 26, 2008, Newsday reported that, “Tomorrow, the Discovery Times digital channel morphs into Investigation Discovery. In 2006, The New York Times sold its stake in the network, which is when Discovery Communications saw an opportunity to turn it into a 24/7 true crime network-and Investigation Discovery, as we know it today, was born. In 2002, The New York Times purchased a 50 percent stake in the network with an eye toward shifting its focus to current events in 2003, it relaunched as Times Discovery. Investigation Discovery began its life in 1996 as Discovery Civilization, a network dedicated to showcasing content related to ancient history. We did a little investigating of our own and uncovered 20 things you might not have known about Investigation Discovery. In 2008, Discovery Communications launched Investigation Discovery, the 24/7 true crime network that has had fans (Lady Gaga among them) glued to their television sets ever since. Pop quiz: In which Colorado city did Joe Kenda spend more than 20 years as a homicide detective? If you knew the answer was Colorado Springs, you must be an ID Addict.
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